How Agriface's real-time bidding marketplace works

Traditional produce pricing often comes down to whoever the farmer happens to know, or whoever shows up first. Agriface replaces that with something closer to an open market — one where quantity, price, and demand are all visible in real time.

Step 1: A batch goes live

A farmer lists a batch — either a crop cycle still growing in the field, or a finished product ready to move. Each listing carries a measured or estimated quantity, an asking price, photos, and often a short voice note describing condition or variety.

Crop-cycle batches can be updated as they progress — planted, staged, harvested — with new photos and notes added at each step, without losing what was recorded before.

Step 2: Buyers and batchers bid

Any verified buyer or batcher can place a bid: a quantity they want, and a price per unit they're offering. Bids don't have to match the asking price exactly — they open a negotiation.

Multiple bids can be active on the same batch simultaneously, each locking a portion of the available quantity until it's confirmed, expires, or is withdrawn. The farmer always sees:

• How much quantity is still sellable
• How much is currently locked in pending bids
• How much has already been sold

Step 3: Negotiate, then agree

Either side can propose a different price. Once both the farmer and the bidder agree on the final number, the bid is ready to confirm — nothing is finalized on a single party's say-so.

Step 4: Confirm, deliver, get paid

Confirming a bid locks in the fulfillment method — self-delivery or the Agriface rider network — and moves the transaction toward payment. Once payment clears, the amount lands in the farmer's wallet, ready to withdraw to a UPI ID or bank account.

A market only works if price reflects real demand. Real-time bidding is how we get there — not by setting a price for farmers, but by giving enough visibility that the price sets itself.

Why this beats a fixed asking price

A single asking price assumes the farmer already knows what the market will bear. Real-time bidding removes that guesswork: multiple buyers competing for the same batch reveal its actual value, in the open, before a single sale is locked in.